GENERAL TRADE ACTIVATION & MARKET STORM

GT listing and activation has been a major part of our Campaigns across different Bands. The Biggest Campaign so far and currently ongoing is Pembe Baking Flour Market Storm country wide. We managed to conclusively sell 100% of sales allocated per distributor contributing to sale of 18,000 Dukas & Kiosk, Chamas and wholesalers across Kenya in 3 Towns.
Outlets listing across Kenya 22,080 outlets/ retailers in the 3 towns contributing to 80% of target outlets Of the outlets reached, we had visibility at 90%